Landing Page Review Sheet
A focused review sheet for message match, proof, CTA clarity, friction and tracking on a landing page.
Working record
| Check | What to do | Evidence to retain |
|---|---|---|
| Message match | Compare the page promise with the referring ad, email or search question. Resolve conflicting offers or terminology. | The message match record, its source and the person responsible for resolving missing evidence. |
| Offer | Specify the outcome, included work, prerequisites and terms the buyer is being asked to accept. | The offer record, its source and the person responsible for resolving missing evidence. |
| Proof | Use supported examples, genuine credentials or verified results. Remove claims that cannot be substantiated. | The proof record, its source and the person responsible for resolving missing evidence. |
| CTA | Give the primary action a clear label. Check that the destination or form works and matches the promise. | The cta record, its source and the person responsible for resolving missing evidence. |
| Tracking | Submit or complete a representative conversion and verify the intended record. Check duplicates and missing source information. | The tracking record, its source and the person responsible for resolving missing evidence. |
Review the decision
A focused review sheet for message match, proof, CTA clarity, friction and tracking on a landing page. Keep message match, offer, proof attached to the conclusion so the next owner can challenge the assumptions. Resolve missing evidence before treating this record as approval.
Continue the decision
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Calculation and source notes
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026