A structured plan for moving a new customer from signed agreement to a clear first milestone without losing context between teams.
Working record
| Check | What to do | Evidence to retain |
|---|---|---|
| Kickoff | Agree the objective, scope, owners and first decision needed to start the work. | The kickoff record, its source and the person responsible for resolving missing evidence. |
| Access | Verify the account, permission level and recovery owner needed for the work. Keep credentials out of a public brief or checklist. | Access requirements and authorised account owner. |
| Scope confirmation | List the included deliverables, boundaries and change process. Keep a new requirement separate from an agreed acceptance condition. | Scope statement, exclusions and change owner. |
| Communication | Choose the channel, contact person and response expectations. Record how urgent issues should be escalated. | The communication record, its source and the person responsible for resolving missing evidence. |
| First milestone | Define the first deliverable the customer or manager can review and the evidence needed to accept it. | The first milestone record, its source and the person responsible for resolving missing evidence. |
Review the decision
A structured plan for moving a new customer from signed agreement to a clear first milestone without losing context between teams. Keep kickoff, access, scope confirmation attached to the conclusion so the next owner can challenge the assumptions. Resolve missing evidence before treating this record as approval.
Continue the decision
How to Calculate Customer Acquisition Cost Without False Precision · From Business Idea to Digital Execution: A Practical Framework.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026