8,000 is the example result. Read it using the units and relationship stated below.
Churn Cost uses customers lost, average monthly revenue.
Separating growth, retention and subscription capacity
For churn cost, the relationship is Result = [Customers lost] × [Average monthly revenue]. The amount depends on the supplied customers lost, average monthly revenue, rather than a live market price or a value imported from another record. Recurring revenue should be compared across the same starting cohort. Expansion, contraction and churn change retention in different directions. Adding new customers to a retained-customer calculation can conceal losses in the original population.
What the model includes
Result = [Customers lost] × [Average monthly revenue] Match the unit of the plan: users, seats, subscriptions and revenue are not interchangeable. A purchased seat can remain unused even when the invoice is fully paid. Annual prepayment also changes cash timing without changing monthly recurring value. Read the result beside the renewal schedule and account concentration. A short measurement window may miss seasonal usage or contracts that have not yet reached their renewal date.
Example with the supplied inputs
Customers lost: 20; Average monthly revenue: 400. Result: 8,000. The values are illustrative.
Compare one changed input
Customers lost changes from 20 to 22. The result becomes 8,800. All other inputs remain fixed.
Calculation rule
Result = [Customers lost] × [Average monthly revenue]
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Customers lost | 20 | Use the source quantity represented by customers lost. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Average monthly revenue | 400 | Use average monthly revenue on the currency and period basis shown by the formula. Keep gross amounts, net amounts and unit amounts distinct; the page does not fetch a price or exchange rate. |
Output: 8,000 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Customers lost, Average monthly revenue. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Customers lost on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 8,000.
Change Customers lost from 20 to 22 while keeping every other value fixed. The result becomes 8,800. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026