100 is the example result. Read it using the units and relationship stated below.
Required Leads uses sales target, average deal value, win rate.
Turning the revenue target into a measurable sales workload
For required leads, the relationship is Result = (([Sales target]) ÷ (([Average deal value] × [Win rate] ÷ 100))). The amount depends on the supplied sales target, average deal value, rather than a live market price or a value imported from another record. Pipeline planning joins deal value, conversion and time. The model should use opportunities that meet a defined qualification stage, rather than every contact in the CRM. Deal concentration matters when a few large accounts dominate an average.
What the model includes
Result = (([Sales target]) ÷ (([Average deal value] × [Win rate] ÷ 100))) The forecast is a planning relationship. Closed revenue, bookings and collected cash are different source measures; choose the one represented by the field labels. Compare a forecast with its stage evidence before assigning delivery or hiring commitments. Review the gap by account and owner. Increasing an average deal value on a worksheet is not evidence that the current pipeline can deliver that value.
Example with the supplied inputs
Sales target: 200000; Average deal value: 8000; Win rate: 25. Result: 100. The values are illustrative.
Compare one changed input
Sales target changes from 200000 to 220000. The result becomes 110. All other inputs remain fixed.
Calculation rule
Result = (([Sales target]) ÷ (([Average deal value] × [Win rate] ÷ 100)))
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Sales target | 200000 | Use the source quantity represented by sales target. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Average deal value | 8000 | Use the source quantity represented by average deal value. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Win rate | 25 | Enter win rate on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
Output: 100 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Sales target, Average deal value, Win rate. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Sales target on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 100.
Change Sales target from 200000 to 220000 while keeping every other value fixed. The result becomes 110. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026