A digital product needs more than an interesting feature.
Find a repeated problem with a buyer
A digital product needs more than an interesting feature. Observe a task that several customers repeat and establish who pays to improve it. Record frequency, current workaround and the cost of a failed outcome. Similar complaints can still require different products when permissions or delivery rules differ.
Deliver the outcome manually first
Test the service with a checklist, spreadsheet or small utility. For example, a recurring quote review might reveal a stable set of inputs, approval steps and output formats. Charge for the outcome where appropriate and learn which parts customers use. Treat an expression of interest separately from a purchase.
Build around the proven workflow
Choose a narrow release with clear inputs and a testable output. Include access control, support and data ownership in the scope. Measure repeat use and support burden after release. Add features when they remove observed friction; avoid turning every customer exception into a permanent product requirement.