Marketing Funnel Planner
Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers.
Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers.
What this tool does
Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers.
Review the output before the next step
Use rates from the same funnel and period. Rounded counts are planning estimates, not guaranteed customers. The fields available on this page are Monthly traffic, Visitor to lead %, Lead qualification %, Qualified to customer %. Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers.
How it works
Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers.
Inputs
| Field | Example | Definition |
|---|---|---|
| Monthly traffic | 10000 | Use the source quantity represented by monthly traffic. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Visitor to lead % | 3 | Enter visitor to lead % on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
| Lead qualification % | 40 | Enter lead qualification % on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
| Qualified to customer % | 25 | Enter qualified to customer % on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
Step-by-step guide
Prepare the source
Supply Monthly traffic, Visitor to lead %, Lead qualification %. Keep the original material so the output can be compared with it.
Build funnel
Check Monthly traffic, Visitor to lead %, then select Build funnel.
Use the result
Compare the marketing funnel planner result with the unchanged source before copying or downloading it.
When to use it
Multiply traffic by the lead rate, then by qualification and close rates, dividing each entered percentage by 100. Round displayed counts to whole numbers. Use rates from the same funnel and period. Rounded counts are planning estimates, not guaranteed customers.
Example and scope
Example inputs: Monthly traffic: 10000; Visitor to lead %: 3; Lead qualification %: 40; Qualified to customer %: 25.
Use rates from the same funnel and period. Rounded counts are planning estimates, not guaranteed customers.
Worked output
Traffic: 10000 Leads: 300 Qualified: 120 Customers: 30
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026