500,000 is the example result. Read it using the units and relationship stated below.
Sales Capacity uses sales reps, deals per rep, average deal size.
Turning the revenue target into a measurable sales workload
For sales capacity, the relationship is Result = [Sales reps] × [Deals per rep] × [Average deal size]. The amount depends on the supplied sales reps, deals per rep, rather than a live market price or a value imported from another record. Pipeline planning joins deal value, conversion and time. The model should use opportunities that meet a defined qualification stage, rather than every contact in the CRM. Deal concentration matters when a few large accounts dominate an average.
What the model includes
Result = [Sales reps] × [Deals per rep] × [Average deal size] The forecast is a planning relationship. Closed revenue, bookings and collected cash are different source measures; choose the one represented by the field labels. Compare a forecast with its stage evidence before assigning delivery or hiring commitments. Review the gap by account and owner. Increasing an average deal value on a worksheet is not evidence that the current pipeline can deliver that value.
Example with the supplied inputs
Sales reps: 10; Deals per rep: 5; Average deal size: 10000. Result: 500,000. The values are illustrative.
Compare one changed input
Sales reps changes from 10 to 11. The result becomes 550,000. All other inputs remain fixed.
Calculation rule
Result = [Sales reps] × [Deals per rep] × [Average deal size]
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Sales reps | 10 | Use the source quantity represented by sales reps. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Deals per rep | 5 | Use the source quantity represented by deals per rep. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Average deal size | 10000 | Use the source quantity represented by average deal size. Keep the counted population fixed and avoid mixing a unit value with a period total. |
Output: 500,000 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Sales reps, Deals per rep, Average deal size. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Sales reps on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 500,000.
Change Sales reps from 10 to 11 while keeping every other value fixed. The result becomes 550,000. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026