Explore Conversion calculators and related business decision models on Martzine.
Conversion collects closely related calculations so you can move between specific models without returning to the top-level library.
These pages cover narrower Conversion questions and are intended to be opened when the standard calculator is not specific enough for the task.
Use the individual page for the formula, working inputs, examples, limitations and related long tail explanations.
Open the calculator that matches the decision you are reviewing. Focused sub-calculators are included where the broader model has a recurring narrower question.
Close Rate uses closed deals, sales opportunities.
Measure how often the chosen audience completes a defined conversion. Enter a numerator and denominator from the same funnel step.
Compare landing page conversions with visits to that page. Keep the conversion event and visitor definition consistent across tests.
Express conversions as a percentage of the visitors counted in the lead funnel. Check what event qualifies as a conversion before comparing sources.
Lead To Close Rate uses closed customers, generated leads.
Tell us what you are trying to build, what problem you are solving and where the digital part becomes difficult. Martzine is built around that gap. Start with the outcome and the constraint, then work back to the right digital layer.
