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Wholesale & B2B CALCULATOR

Distributor Price Calculator

Distributor Price uses cost, target margin (%).

Free to useFormula explainedScenario friendly
Distributor Price CalculatorDecision support
INPUTSDefined
MODELVisible
OUTPUTInstant
AssumptionsCalculationResult
Quick answer

Distributor Price uses cost, target margin (%).

Enter your inputs
RESULT
Calculated output
0

87.8049 is the example result. Read it using the units and relationship stated below.

Result = (([Cost]) ÷ (1 − [Target margin (%)] ÷ 100))
Purpose

Distributor Price uses cost, target margin (%).

Protecting contribution before accepting a price

For distributor price, the relationship is Result = (([Cost]) ÷ (1 − [Target margin (%)] ÷ 100)). The amount depends on the supplied cost, target margin (%), rather than a live market price or a value imported from another record. A quote can meet a revenue target and still leave too little to cover delivery. Separate the selling-price denominator from the cost denominator: margin and markup answer different questions. A discount changes contribution even when the supplier cost stays fixed.

Source and result record

For distributor price, retain Cost, Target margin (%) together with the output. Record the date of the source values and the unit convention used in the form. That record separates a change in the underlying case from a change in how the information was entered. A saved result without its source values cannot show which assumption produced it.

Example with the supplied inputs

Cost: 72; Target margin (%): 18. Result: 87.8049. The values are illustrative.

Compare one changed input

Cost changes from 72 to 79.2. The result becomes 96.5854. All other inputs remain fixed.

Calculation rule

Formula

Result = (([Cost]) ÷ (1 − [Target margin (%)] ÷ 100))

Inputs and output

Example inputs and entry conventions
Input Example value Entry convention
Cost 72 Use cost on the currency and period basis shown by the formula. Keep gross amounts, net amounts and unit amounts distinct; the page does not fetch a price or exchange rate.
Target margin (%) 18 Enter target margin (%) on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs.

Output: 87.8049 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.

How to use the page

STEP 01

Collect the inputs

Gather Cost, Target margin (%). Use one period and the units shown in the form.

STEP 02

Run the calculation

Enter the values and select the action. The calculation rule above explains how the inputs produce the result.

STEP 03

Compare a scenario

Change Cost on its own, keeping the other inputs fixed. Read both results before changing another assumption.

Worked example

With the example inputs listed above, the result is 87.8049.

Change Cost from 72 to 79.2 while keeping every other value fixed. The result becomes 96.5854. This comparison isolates that input; it does not forecast how other variables will respond.

Check the stated formula, units and limits before using the result in a decision.

Calculation and source notes

Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.

Content updated: October 11, 2026
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