1,500 is the example result. Read it using the units and relationship stated below.
Amazon Referral Fee uses gross sales, marketplace fee (%), other fees.
Protecting contribution before accepting a price
For amazon referral fee, the relationship is Result = [Gross sales] × [Marketplace fee (%)] ÷ 100 + [Other fees]. The amount depends on the supplied gross sales, marketplace fee (%), rather than a live market price or a value imported from another record. A quote can meet a revenue target and still leave too little to cover delivery. Separate the selling-price denominator from the cost denominator: margin and markup answer different questions. A discount changes contribution even when the supplier cost stays fixed.
What the model includes
Result = [Gross sales] × [Marketplace fee (%)] ÷ 100 + [Other fees] A pricing review should retain the supplier cost, sale price and the reason for any allowance. Returns, payment charges, delivery and tax require explicit treatment; they should not disappear inside a percentage labelled profit. Compare the proposed price with the customer agreement and delivery capacity. A mathematically achievable margin does not establish that buyers will accept the offer.
Example with the supplied inputs
Gross sales: 10000; Marketplace fee (%): 15; Other fees: 0. Result: 1,500. The values are illustrative.
Compare one changed input
Gross sales changes from 10000 to 11000. The result becomes 1,650. All other inputs remain fixed.
Calculation rule
Result = [Gross sales] × [Marketplace fee (%)] ÷ 100 + [Other fees]
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Gross sales | 10000 | Use the source quantity represented by gross sales. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Marketplace fee (%) | 15 | Enter marketplace fee (%) on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
| Other fees | 0 | Use the source quantity represented by other fees. Keep the counted population fixed and avoid mixing a unit value with a period total. |
Output: 1,500 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Gross sales, Marketplace fee (%), Other fees. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Gross sales on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 1,500.
Change Gross sales from 10000 to 11000 while keeping every other value fixed. The result becomes 1,650. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026