Start a marketing measurement system with the decision it must support. A small, consistent record of spend, qualified enquiries and sales is more useful than a dashboard full of events nobody has defined.
ROAS shows attributed revenue for each unit of advertising spend. It helps you compare campaign efficiency, but it does not tell you how much money remains after product costs, fulfilment and the other expenses of a sale.
A business tool needs someone who can define its inputs, approve changes and resolve exceptions.
A digital plan starts with one customer group and one problem worth solving.
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Tell us what you are trying to build, what problem you are solving and where the digital part becomes difficult. Martzine is built around that gap. Start with the outcome and the constraint, then work back to the right digital layer.
