240 is the example result. Read it using the units and relationship stated below.
Etsy Offsite Ads Fee uses offsite-attributed sales, ads fee (%), fixed fee.
Protecting contribution before accepting a price
For etsy offsite ads fee, the relationship is Result = [Offsite-attributed sales] × [Ads fee (%)] ÷ 100 + [Fixed fee] × [Transactions]. The amount depends on the supplied offsite-attributed sales, ads fee (%), rather than a live market price or a value imported from another record. A quote can meet a revenue target and still leave too little to cover delivery. Separate the selling-price denominator from the cost denominator: margin and markup answer different questions. A discount changes contribution even when the supplier cost stays fixed.
What the model includes
Result = [Offsite-attributed sales] × [Ads fee (%)] ÷ 100 + [Fixed fee] × [Transactions] A pricing review should retain the supplier cost, sale price and the reason for any allowance. Returns, payment charges, delivery and tax require explicit treatment; they should not disappear inside a percentage labelled profit. Compare the proposed price with the customer agreement and delivery capacity. A mathematically achievable margin does not establish that buyers will accept the offer.
Example with the supplied inputs
Offsite-attributed sales: 2000; Ads fee (%): 12; Fixed fee: 0; Transactions: 1. Result: 240. The values are illustrative.
Compare one changed input
Offsite-attributed sales changes from 2000 to 2200. The result becomes 264. All other inputs remain fixed.
Calculation rule
Result = [Offsite-attributed sales] × [Ads fee (%)] ÷ 100 + [Fixed fee] × [Transactions]
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Offsite-attributed sales | 2000 | Use the source quantity represented by offsite-attributed sales. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Ads fee (%) | 12 | Enter ads fee (%) on the percentage scale used in the formula (20 means 20%, not 0.20). Keep its base and reporting period consistent with the other inputs. |
| Fixed fee | 0 | Use the source quantity represented by fixed fee. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Transactions | 1 | Use the source quantity represented by transactions. Keep the counted population fixed and avoid mixing a unit value with a period total. |
Output: 240 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Offsite-attributed sales, Ads fee (%), Fixed fee. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Offsite-attributed sales on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 240.
Change Offsite-attributed sales from 2000 to 2200 while keeping every other value fixed. The result becomes 264. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.
Content updated: October 11, 2026