What you will find here
The Marketing & Advertising calculator area groups the calculations used for recurring Marketing & Advertising decisions. Each page explains the model, shows the working inputs and connects the result to related tools and longer form guidance.
Marketing & Advertising calculators
Use this category when you already know the business question but need a consistent way to quantify it. Start with the closest calculator, check the definitions and move to the related pages when the decision requires more context.
Keep calculations comparable by using the same period, unit basis and definitions. A category page is an index into the models, not a substitute for reviewing the assumptions behind a result.
How to choose the right calculator
Begin with the decision, not the metric. Identify what you are trying to change, compare or validate, then select the calculator whose inputs match the question. When two models look similar, review their formula and output definition before choosing between them.
The category also includes variations for more specific searches. Those pages exist when the user intent changes materially, so long form explanations can address a narrower business context without turning one page into an overloaded reference.
SUBCATEGORIES
Narrow the library by subcategory.
Start with the broad category when the decision is still open. Choose a subcategory when you already know the part of the work that needs attention.
CALCULATOR LIBRARY
Marketing & Advertising calculators
Open the calculator that matches the decision you are reviewing. Focused sub-calculators are included where the broader model has a recurring narrower question.
Calculator
A/B Test Sample Size Calculator
The sample is per variant for an equal-allocation two-sided normal approximation.
Calculator
Cost Per Appointment Calculator
Calculate advertising spend per appointment booked. Attendance, qualification and eventual sales remain separate measures.
Calculator
Email Click Rate Calculator
Compare email clicks with delivered emails. Define whether the click count represents unique recipients or every recorded click.
Calculator
Email Conversion Rate Calculator
Measure conversions relative to email clicks. This click-to-conversion rate differs from a rate based on all delivered messages.
Calculator
Google Ads Budget Calculator
Google Ads Budget uses target revenue, ad budget share of revenue.
Calculator
Lead Generation Cost Calculator
Divide lead generation spend by leads generated to estimate the cost of each recorded lead. Check qualification and duplicates beside the cost.
Calculator
Lead to Customer Calculator
Compare customers won with leads received. Use a cohort and observation window that allow those leads to reach a sales outcome.
Calculator
Reach & Frequency Calculator
Reach & Frequency uses reach, average frequency.
