Explore Customer Economics calculators and related business decision models on Martzine.
Customer Economics collects closely related calculations so you can move between specific models without returning to the top-level library.
These pages cover narrower Customer Economics questions and are intended to be opened when the standard calculator is not specific enough for the task.
Use the individual page for the formula, working inputs, examples, limitations and related long tail explanations.
Open the calculator that matches the decision you are reviewing. Focused sub-calculators are included where the broader model has a recurring narrower question.
Estimate acquisition cost per new customer from marketing and sales spend. Count customers acquired in the same scope and period as the spend.
This simplified LTV multiplies order value, purchase frequency, margin and lifespan.
Estimate the months needed to recover acquisition cost from monthly gross margin per customer. This is a steady monthly contribution model.
Customer Payback Revenue uses customer acquisition cost, monthly gross margin.
Monthly customer revenue divides the selected month’s revenue by the customers represented by that revenue.
LTV to CAC Ratio uses customer lifetime value, customer acquisition cost.
Tell us what you are trying to build, what problem you are solving and where the digital part becomes difficult. Martzine is built around that gap. Start with the outcome and the constraint, then work back to the right digital layer.
